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The leadership behind Soodox
Shida Kebriti is a pharmacist and entrepreneur who founded Soodox in 2012 with one clear mission: to create innovative health and beauty products using natural and organic ingredients. Guided by her scientific training and her passion for wellness, she has built Soodox around a simple belief – good products should support both everyday wellbeing and long-term health.
Shida is a strong advocate for ingredient integrity. She believes exceptional products start with exceptional raw materials, and her commitment to sourcing the best possible ingredients guides every Soodox formulation, with a focus on quality, effectiveness and sustainability.
Where science meets nature
Our lab is at the heart of everything we do. It's where science and nature come together through careful research, formulation and testing. We refine every formula to find the right balance between natural ingredients and scientific know-how, so each product performs well while staying true to its natural origins.
This ongoing cycle of development and quality control helps us deliver products that meet high standards of quality, safety and customer satisfaction.
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Dedicated to your wellbeing
Our customers are at the heart of everything we do. We create natural, high-quality formulations enriched with soothing plant extracts to support everyday comfort and wellbeing.
From pain relief to personal care and organic period care, our aim is simple: gentle, natural care, made in Australia with respect for you and for the planet.
Respect Yourself. Respect Others. Respect The Environment.
The Soodox Promise
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Eco friendly
We are committed to creating products that are beneficial for people & sustainable for the planet.
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Natural Products
Derived from 100% natural sources and do not contain synthetic or artificial additives.
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Cruelty Free
Our company does not use animal testing in the development or manufacturing of products.
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Approved & Certified
All our products have undergone testing and approved for quality, safety, and efficacy.
Write to Shida
Have a question, an idea or feedback to share? We'd love to hear from you. Write directly to our founder, Shida, about our brand, our products or our service. We read every message and will get back to you as soon as we can.