Our story
Nature knows best.
At Soodox, we research, develop and manufacture natural pain relief, personal care and certified organic period products — proudly Australian made and owned.
A closer look at the people and products behind Soodox
Meet our founder
The leadership behind Soodox
Pharmacist and entrepreneur Shida Kebriti founded Soodox in 2012 with a clear mission: to create innovative health and beauty products using natural and organic ingredients.
Her scientific training and commitment to ingredient integrity guide our approach. From the raw materials we select to the way a product feels in everyday use, quality remains at the centre of every formulation.
From idea to everyday care
Where science meets nature
Our laboratory is where research, formulation and testing come together. We refine our formulas to balance carefully selected natural ingredients with scientific know-how.
Development and quality control are part of that ongoing work, helping us create products with a clear purpose and a focus on everyday use.
The Soodox promise
Care with purpose
Thoughtful ingredients
We focus on natural and organic ingredients, selected with care for the role they play in each formula.
Everyday wellbeing
From pain relief to personal and period care, our products are developed around everyday comfort and practical use.
Respect at every step
Respect for people, animals and the environment guides our work, including our commitment to cruelty-free product development.
Respect yourself. Respect others. Respect the environment.
Have a question for Shida or our team?
Share your feedback, ask about our products or tell us what you would like to see next.